Phone: Product Launch Excellence
Optimization of new therapy launches to get the right drug to the right patient at the right time - with a rigorous focus on early revenue gain
What We Do
Collaborate with you to implement and manage a launch framework to drive and monitor the entire launch process, ensuring achievement of launch objectives
- Launch strategic plan development
- Readiness benchmarks and metrics
- Launch performance indicators
- Risk mitigation
- Action planning
- Ongoing strategic consulting and course correction
- Workshops including Pre-PDUFA Date Planning and Readiness, Key Performance Indicator and Dashboard Development, Action Planning for Risk Mitigation, and Post-PDUFA Look Back/Launch Forward
How Do We Do It
- Assess launch readiness and identify gaps
- Bring teams together in a workshop-style format to develop a launch plan that aligns to your strategic objectives
- Develop measures to ensure that transparent tracking and performance occurs including creation of leading and lagging indicators
- Collaborate with the team and help implement deliverables
- Action planning – 2 months prior to PDUFA, create a day-to-day plan to ensure teams know how to execute once approval is received.
- After PDUFA, bring the team together and measure what’s working and what’s not working, and course correct to ensure launch objectives are met
How We Created Value for a Top 5 Pharma
Challenge
- Launch a breakthrough therapy
- Ensure an adequate supply at launch
Solution
- Retool the existing process
- Streamline tasks for efficiency
Results
- Reduced availability delay by 60%
- Placed the drug on market in 2 weeks
What Our Business Partners Say
“The CMK Select team helped ensure we had a laser focus during launch, especially since for 85% of pharma products, the launch trajectory is set within the first 3–6 months after launch.”
CMK SELECT 