CMK SELECT
43 Route 46 East, Suite 705 Pine Brook, NJ 07058 USA
Rachel Phone: (973) 244-6060

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Headshot of Managing Partner Rick Kilcoyne

Rick Kilcoyne

Managing Partner

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Jaime Patterson

Managing Partner 

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Kirk T. Dackow

Vice President of Consulting Delivery and Operations

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Dr. Te Wu, PfMP, PgMP, PMP, PMI-RMP

CPO and Executive Advisor

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... KNOWLEDGE & INSIGHTS

CMK SELECT

Successfully Transitioning From Field Force to Digital Marketing

AUTHOR: CMK SELECT

A brand team had to develop a marketing plan leading up to a product’s loss of exclusivity. Most of the brand team and field force were disbanded and the marketing budget for the brand was significantly decreased. How…
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CMK SELECT

Efficiently Executing Safety Label Updates

AUTHOR: CMK SELECT

A well-known pharmaceutical drug with six indications, received multiple safety label updates within one year. The changes to the label impacted the Important Safety Information, which in turn required updating of each indication’s marketing materials (print and digital).…
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