Marketing and Brand Management
You’ve got a vision for your product’s success. The end goal is as clear as crystal. Yet, at times, portions of your plan may seem uncertain.
Clients rely on us to clarify and specify the best path to success. We begin by helping define your product’s position in the marketplace. We then work with your internal and external teams to present your product in the best possible light. To maximize your product’s trajectory, we’ll support your sales force and help you build and maintain product access. We’ll guide your communication through all available channels: educational, promotional, digital and traditional. We have the experts who can help energize your audiences and disrupt prior prescribing patterns. We can supply:
- Impactful brand strategies
- Salesforce planning, targeting, sizing, management and training
- Co-pay, voucher and patient assistance program design and implementation
- Market research and segmentation
- Promotional planning and tactical execution, including digital and multichannel marketing
- Customer analytics and insights
- Peer-to-peer campaigns