CMK SELECT
43 Route 46 East, Suite 705 Pine Brook, NJ 07058 USA
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CMK SELECT

The Value of an Integrated Launch Plan

AUTHOR: CMK SELECT

There is only one opportunity to successfully launch a pharmaceutical brand. Brand leaders must navigate pitfalls and obstacles by planning, coordinating, and executing a comprehensive plan that will set a trajectory toward brand success. We call this plan the Integrated…
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CMK SELECT

Value Pricing in the Life Sciences Industry

AUTHOR: CMK SELECT

Value pricing is taking the life sciences industry by storm, providing an opportunity to create goodwill with customers and positive brand recognition. More and more companies are coming up with creative ways of implementing value pricing strategies and the reality…
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