New Product Planning

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What We Do

Evaluate the commercial potential and opportunities of a new compound or device in targeted markets from Phase 1 through 3, then put your team in position to meet and exceed goals.

• Target profile creation and development
• Value proposition
• Go/no-go decision-making
• Creation of the brand strategy
• Go-to-marketing launch plan
• Project management

How We Built a New Transition Process for a Major Pharma

Challenge

• Improve handoff between development and brand teams
• Eliminate information gaps

Solution

• New centralized, shareable project tracking tool
• Key stakeholder forums

Results

• Faster, more efficient new therapy handoffs to brand teams
• Improved knowledge transfer

“Whether it was building our TPP and getting alignment on Go/No-Go decisions or helping us create a stage gate transition process, the CMK Select team provided high-level and tactical advice and implementation. So much so that we forgot they were not part of our company.”