When preparing for a product launch, Medical Affairs staff must fully engage in detailed strategic and tactical planning and execution. To help your team excel, we can plan and implement a range of pre-launch, launch and post-launch activities. We specialize in optimizing market access and maximizing commercial success by closely integrating your Medical Affairs launch plan with other key departments.

Our services include:

• Design and implementation of Medical Affairs strategic launch road maps and tactical pre-launch/launch execution plans
• Creation of medically-based pre-launch/launch product communication platforms with transition to post-launch medical messages
• Development and ongoing tracking/updating through the use of:
  • Medical Affairs launch readiness activity tracker
  • Roles and responsibilities matrix for Medical Affairs teams