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You’re approved! The months of preparation are in the past. It’s time to launch. By now, you’ve accomplished so much: You’ve built a rock-solid strategic foundation Your team is fully aligned with your launch objectives You have a strong value…
Create the plan. Execute the plan. Sounds easy, doesn’t it? Yet, if you’ve launched a product in healthcare, you know the reality. Even with a well-conceived plan and full organizational buy-in, effective execution can be a daunting challenge. Launch excellence…
B.Turakhia 
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