Marketing and Brand Management

Building successful brands through a proven methodology tailored to each individual therapy, therapeutic category, competitive set, and specific patient / provider needs.
What We Do
Defi ne your product’s position in the marketplace, build and maintain access, and ensure the brand vision is realized through the entire life cycle to maximize value and protect market share
- Brand maximization planning
- Campaign development and execution
- Sales force planning, sizing and training
- Supply chain evaluation and management
- Market and effectiveness research
- Customer analytics and insights
- Strategy refinement
How We Managed a Successful Co-promotion
Challenge
- Facilitate collaboration between two operating cultures
- Maximize promotional efficiencies
Solution
- A documented operating strategy
- Clearly defined roles, expectations, and deliverables
Results
- Successful co-promotion launch
- Deliverables met on time and on budget
What Our Business Partners Say
“The CMK Select team of subject matter experts and strategic implementers helped us with a co-promotion, which is typically a high-stress endeavor.”