Phone: Loss of Exclusivity
What We Do
Assess your brand’s challenges and opportunities and develop late life-cycle strategies to extend and maximize the post-patent value of the product, including switching and transitional efforts
- LOE strategy and development
- Competitive analysis
- Generic launch planning
- Generic launch execution
- Market exit strategy
- Inventory optimization
How We Exceeded Forecasts for an LOE Product
Challenge
- Maintain brand’s accumulated equity and loyalty
- Strengthen the brand family
Solution
- Multichannel campaign to increase patient loyalty and deliver value
- Nonpersonal promotion to HCPs
Results
- Managed brand team through LOE
- Exceeded forecasts — even after competitors came to market
What Our Business Partners Say
“At other companies where I have worked, mature products had basically no funding. However, we were able to work with CMK Select on one of our LOE products and we exceeded forecasts. Working closely together, we saw the value proposition of this older brand, created a strategy and executed it successfully.”
CMK SELECT 