Planning for Launch Success by CMK SELECT CMK SELECT CMK SELECT
CMK SELECT CMK SELECT CMK SELECT
Successfully launching a product requires more than just a good idea—it demands meticulous planning, execution, and ongoing evaluation. At CMK Select, with over 60 pharmaceutical launches to our name, we have distilled our extensive experience into a comprehensive Launch Success Model. This model is designed to ensure that every aspect of the launch is strategically
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Planning for Launch Success

by CMK SELECT / /
planning for launch success graphic

planning for launch success graphicSuccessfully launching a product requires more than just a good idea—it demands meticulous planning, execution, and ongoing evaluation. At CMK Select, with over 60 pharmaceutical launches to our name, we have distilled our extensive experience into a comprehensive Launch Success Model. This model is designed to ensure that every aspect of the launch is strategically aligned and flawlessly executed, maximizing the chances of success.

CMK’s Launch Success Model includes six essential elements:

  1. LAUNCH PLANNING: A launch plan sets the foundation for your entire project, providing clear direction and aligning the efforts of all cross-functional team members. Your launch plan should include key milestones, dependencies, resources, budget, and a well-defined schedule.

    Keep in mind that launch planning is not a one-and-done activity. It should be continually evaluated and updated as needed. Review progress against your plan weekly with the team. If milestones are not being met, look at the various dependencies and do an impact assessment to determine the root causes and potential repercussions on the project timeline and budget. Should significant challenges arise, engage upper management to make strategic decisions and allocate the necessary resources to get the project back on track. This proactive approach to launch planning keeps the project on course and ensures any deviations are corrected before they become critical.

  2. READINESS: What separates a good launch plan from a great one is how well the team implements and utilizes readiness assessments to continually gauge progress. Readiness assessments go beyond regular progress checks by ensuring that all parts of the project are fully prepared and aligned with strategic goals. By regularly checking key milestones and other success factors, the team can quickly identify and address issues, expediting critical tasks as needed.
  3. PULSE ON COMPETITION: Monitor market developments and competitor actions closely throughout your entire process—from the planning phase through the launch. Your competitors will likely take defensive measures against your new product. Stay vigilant and be prepared to respond quickly and take corrective actions to maintain your strategic advantage and ensure a successful launch.
  4. FLEXIBLE LEADERSHIP: A launch can be fraught with uncertainties and ambiguous information; a team that’s unable to navigate these challenges can hinder success. Ensure your launch team includes members who exhibit flexible leadership, readily acknowledge mistakes, and can make swift adjustments as needed.
  5. KEY PERFORMANCE INDICATORS: Establishing SMART (Specific, Measurable, Attainable, Relevant, and Time-Based) KPIs is crucial for a successful launch. Integrate these KPIs into the launch plan and track them consistently throughout the process. After the launch, adjust the KPIs to reflect and respond to the product’s market performance, ensuring they remain relevant and actionable. 
  6. GOVERNANCE: In a launch, time is of the essence, and rigid governance can delay critical tasks, impacting overall timelines and milestones. An agile governance structure enables key stakeholders to make quick decisions. To maintain this agility, regularly engage upper management in dedicated launch-specific forums to ensure efficient and timely decision-making and keep the project on track.

While many tools are available to support the launch planning process, the true differentiator is the depth of expertise and hands-on experience of the launch management team. If your company lacks this in-house expertise, CMK Select can help. With a team of experts who specialize in this process, you can more seamlessly navigate complex launch dynamics to ensure a coordinated and strategic rollout.

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