Thought Leadership

Understanding the Healthcare Transaction Model – Part 2

AUTHOR: CMK SELECT

PART II As a healthcare marketer, it is important to understand the health transaction model. We recently talked about how good information is necessary as…

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Understanding the Healthcare Transaction Model – Part 1

AUTHOR: CMK SELECT

All healthcare transactions begin with the consumer. By transaction, I mean the literal interpretation of the word – taking an action across a set of…

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