Thought Leadership
Understanding the Healthcare Transaction Model – Part 2
AUTHOR: CMK SELECT
PART II As a healthcare marketer, it is important to understand the health transaction model. We recently talked about how good information is necessary as…CONTINUE READING
Understanding the Healthcare Transaction Model – Part 1
AUTHOR: CMK SELECT
All healthcare transactions begin with the consumer. By transaction, I mean the literal interpretation of the word – taking an action across a set of…CONTINUE READING