Phone: Thought Leadership
Building on a Solid Foundation to Achieve Launch Excellence
AUTHOR: CMK SELECT
Create the plan. Execute the plan. Sounds easy, doesn’t it? Yet, if you’ve launched a product in healthcare, you know the reality. Even with a…CONTINUE READING
Alignment Creates the Foundation for Launch Excellence
AUTHOR: CMK SELECT
When you’re launching a product into a competitive market, you plan on nothing less than great success. You know that making a major impact at…CONTINUE READING
Launch Excellence: Is It Achievable?
AUTHOR: CMK SELECT
The numbers are dramatic: 50% of pharma launches fail to meet forecasts, with 25% widely missing the mark. If you’re in a pre-launch phase, with…CONTINUE READING
Do Brands Have Value After Exclusivity?
AUTHOR: CMK SELECT
When a successful product is about to lose its exclusivity, and is facing incursions by generics or biosimilars, a pharmaceutical manufacturer sometimes decides to walk…CONTINUE READING
The Value of an Integrated Launch Plan
AUTHOR: CMK SELECT
There is only one opportunity to successfully launch a pharmaceutical brand. Brand leaders must navigate pitfalls and obstacles by planning, coordinating, and executing a comprehensive…CONTINUE READING
Ensuring Launch Success with KPIs
AUTHOR: CMK SELECT
KPIs, or key performance indicators, are critical to the success of a pharmaceutical product launch. By their very definition, KPIs are measurable values that demonstrate…CONTINUE READING
Value Pricing in the Life Sciences Industry
AUTHOR: CMK SELECT
Value pricing is taking the life sciences industry by storm, providing an opportunity to create goodwill with customers and positive brand recognition. More and…CONTINUE READING
CMK Select Recognized as an NJBIZ Fast 50 Award Winner
AUTHOR: CMK SELECT
CMK Select is honored to be recognized for our dynamic growth this year by NJBIZ, New Jersey’s leading business journal publication, as an NJBIZ Fast…CONTINUE READING
Planning for Launch Success
AUTHOR: CMK SELECT
There are many ways to measure how successful a product launch really is. With over 60 launches under our belt in the pharmaceutical industry, at…CONTINUE READING
Five Common Barriers to Optimal Launch Trajectory (Part 2 of 2)
AUTHOR: CMK SELECT
Fifty percent of new drug launches do not achieve peak sales, with half of them missing their targeted goals by 50% or more.1 How can…CONTINUE READING
