Phone: Thought Leadership
Building on a Solid Foundation to Achieve Launch Excellence
AUTHOR: B.Turakhia
Create the plan. Execute the plan. Sounds easy, doesn’t it? Yet, if you’ve launched a product in healthcare, you know the reality. Even with a…CONTINUE READING
Five Common Barriers to Optimal Launch Trajectory (Part 2 of 2)
AUTHOR: B.Turakhia
Fifty percent of new drug launches do not achieve peak sales, with half of them missing their targeted goals by 50% or more.1 How can…CONTINUE READING
Case for an IT-enabling Business Strategy for companies in the Life Sciences Industry
AUTHOR: D. Douglas
The major trends in the life sciences industry are profoundly affecting the way we all work – from conducting research to distributing products, and everything…CONTINUE READING
The Continuously Increasing Value of Medical Affairs in Product Launches – Part I
AUTHOR: N. Borinshteyn
Bringing each new pharmaceutical product to market is a complex and somewhat unique process led and executed by a cross-functional team who undertakes a number…CONTINUE READING
Do Brands Have Value After Exclusivity?
AUTHOR: I. Deza
When a successful product is about to lose its exclusivity, and is facing incursions by generics or biosimilars, a pharmaceutical manufacturer sometimes decides to walk…CONTINUE READING
Five Common Barriers to Optimal Launch Trajectory (Part 1)
AUTHOR: B.Turakhia
New Drug Launch, Day 1… The most anticipated and pivotal day for a pharmaceutical company. It takes an average of 14 years and $2.6 billion…CONTINUE READING
The Rising Value of Medical Affairs
AUTHOR: N. Borinshteyn
It’s not news that market pressures are driving the healthcare industry’s increasing medical orientation. Recognized trends that are leading this shift include: Growing prevalence of…CONTINUE READING
Five Best Practices for Maintaining Sunshine Act Compliance
AUTHOR: CMK SELECT
How drug companies can avoid penalties, revenue loss, resource drain, reputation issues, and relationship challenges With the passing of the Physician Payments Sunshine Act, the…CONTINUE READING
Implementing the Plan for Launch Excellence
AUTHOR: B.Turakhia
You’re approved! The months of preparation are in the past. It’s time to launch. By now, you’ve accomplished so much: You’ve built a rock-solid strategic…CONTINUE READING
Ensuring Launch Success with KPIs
AUTHOR: D. Yerranguntla
KPIs, or key performance indicators, are critical to the success of a pharmaceutical product launch. By their very definition, KPIs are measurable values that demonstrate…CONTINUE READING