Phone: Thought Leadership
Building on a Solid Foundation to Achieve Launch Excellence
AUTHOR: B.Turakhia
Create the plan. Execute the plan. Sounds easy, doesn’t it? Yet, if you’ve launched a product in healthcare, you know the reality. Even with a…CONTINUE READING
Alignment Creates the Foundation for Launch Excellence
AUTHOR: B.Turakhia
When you’re launching a product into a competitive market, you plan on nothing less than great success. You know that making a major impact at…CONTINUE READING
The Rising Value of Medical Affairs – Engagement with External Stakeholders (KOLs, TLs, EEs)
AUTHOR: N. Borinshteyn
The ever-evolving relationship between the pharmaceutical industry and its key opinion leaders (KOLs) has been a hot topic for a while, and there are several…CONTINUE READING
Launch Excellence: Is It Achievable?
AUTHOR: CMK SELECT
The numbers are dramatic: 50% of pharma launches fail to meet forecasts, with 25% widely missing the mark. If you’re in a pre-launch phase, with…CONTINUE READING
Do Brands Have Value After Exclusivity?
AUTHOR: I. Deza
When a successful product is about to lose its exclusivity, and is facing incursions by generics or biosimilars, a pharmaceutical manufacturer sometimes decides to walk…CONTINUE READING
The Continuously Increasing Value of Medical Affairs in Product Launches – Part II
AUTHOR: N. Borinshteyn
As we’ve already begun to look into in Part I of this two-part blog, Medical Affairs teams play a critical role in bringing new treatment…CONTINUE READING
The Continuously Increasing Value of Medical Affairs in Product Launches – Part I
AUTHOR: N. Borinshteyn
Bringing each new pharmaceutical product to market is a complex and somewhat unique process led and executed by a cross-functional team who undertakes a number…CONTINUE READING
Case for an IT-enabling Business Strategy for companies in the Life Sciences Industry
AUTHOR: D. Douglas
The major trends in the life sciences industry are profoundly affecting the way we all work – from conducting research to distributing products, and everything…CONTINUE READING
The Value of an Integrated Launch Plan
AUTHOR: CMK SELECT
There is only one opportunity to successfully launch a pharmaceutical brand. Brand leaders must navigate pitfalls and obstacles by planning, coordinating, and executing a comprehensive…CONTINUE READING
The Rising Value of Medical Affairs
AUTHOR: N. Borinshteyn
It’s not news that market pressures are driving the healthcare industry’s increasing medical orientation. Recognized trends that are leading this shift include: Growing prevalence of…CONTINUE READING