Phone: Thought Leadership
Five Common Barriers to Optimal Launch Trajectory (Part 1)
AUTHOR: B.Turakhia
New Drug Launch, Day 1… The most anticipated and pivotal day for a pharmaceutical company. It takes an average of 14 years and $2.6 billion…CONTINUE READING
Case for an IT-enabling Business Strategy for companies in the Life Sciences Industry
AUTHOR: D. Douglas
The major trends in the life sciences industry are profoundly affecting the way we all work – from conducting research to distributing products, and everything…CONTINUE READING
The Rising Value of Medical Affairs – Engagement with External Stakeholders (KOLs, TLs, EEs)
AUTHOR: N. Borinshteyn
The ever-evolving relationship between the pharmaceutical industry and its key opinion leaders (KOLs) has been a hot topic for a while, and there are several…CONTINUE READING
The Continuously Increasing Value of Medical Affairs in Product Launches – Part I
AUTHOR: N. Borinshteyn
Bringing each new pharmaceutical product to market is a complex and somewhat unique process led and executed by a cross-functional team who undertakes a number…CONTINUE READING
The Rising Value of Medical Affairs
AUTHOR: N. Borinshteyn
It’s not news that market pressures are driving the healthcare industry’s increasing medical orientation. Recognized trends that are leading this shift include: Growing prevalence of…CONTINUE READING
Understanding the Healthcare Transaction Model – Part 1
AUTHOR: CMK SELECT
All healthcare transactions begin with the consumer. By transaction, I mean the literal interpretation of the word – taking an action across a set of…CONTINUE READING
Ensuring Launch Success with KPIs
AUTHOR: D. Yerranguntla
KPIs, or key performance indicators, are critical to the success of a pharmaceutical product launch. By their very definition, KPIs are measurable values that demonstrate…CONTINUE READING
Five Common Barriers to Optimal Launch Trajectory (Part 2 of 2)
AUTHOR: B.Turakhia
Fifty percent of new drug launches do not achieve peak sales, with half of them missing their targeted goals by 50% or more.1 How can…CONTINUE READING
Five Best Practices for Maintaining Sunshine Act Compliance
AUTHOR: CMK SELECT
How drug companies can avoid penalties, revenue loss, resource drain, reputation issues, and relationship challenges With the passing of the Physician Payments Sunshine Act, the…CONTINUE READING
Alignment Creates the Foundation for Launch Excellence
AUTHOR: B.Turakhia
When you’re launching a product into a competitive market, you plan on nothing less than great success. You know that making a major impact at…CONTINUE READING