CMK SELECT
43 Route 46 East, Suite 705 Pine Brook, NJ 07058 USA
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Thought Leadership

The Value of an Integrated Launch Plan

AUTHOR: CMK SELECT

There is only one opportunity to successfully launch a pharmaceutical brand. Brand leaders must navigate pitfalls and obstacles by planning, coordinating, and executing a comprehensive…

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Value Pricing in the Life Sciences Industry

AUTHOR: CMK SELECT

Value pricing is taking the life sciences industry by storm, providing an opportunity to create goodwill with customers and positive brand recognition. More and more…

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The Rising Value of Medical Affairs – Engagement with External Stakeholders (KOLs, TLs, EEs)

AUTHOR: N. Borinshteyn

The ever-evolving relationship between the pharmaceutical industry and its key opinion leaders (KOLs) has been a hot topic for a while, and there are several…

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Understanding the Healthcare Transaction Model – Part 2

AUTHOR: CMK SELECT

PART II As a healthcare marketer, it is important to understand the health transaction model. We recently talked about how good information is necessary as…

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Launch Excellence: Is It Achievable?

AUTHOR: CMK SELECT

The numbers are dramatic: 50% of pharma launches fail to meet forecasts, with 25% widely missing the mark. If you’re in a pre-launch phase, with…

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Five Common Barriers to Optimal Launch Trajectory (Part 2 of 2)

AUTHOR: B.Turakhia

Fifty percent of new drug launches do not achieve peak sales, with half of them missing their targeted goals by 50% or more.1 How can…

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The Rising Value of Medical Affairs

AUTHOR: N. Borinshteyn

It’s not news that market pressures are driving the healthcare industry’s increasing medical orientation. Recognized trends that are leading this shift include: Growing prevalence of…

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Implementing the Plan for Launch Excellence

AUTHOR: B.Turakhia

You’re approved! The months of preparation are in the past. It’s time to launch. By now, you’ve accomplished so much: You’ve built a rock-solid strategic…

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The Continuously Increasing Value of Medical Affairs in Product Launches – Part I

AUTHOR: N. Borinshteyn

Bringing each new pharmaceutical product to market is a complex and somewhat unique process led and executed by a cross-functional team who undertakes a number…

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Building on a Solid Foundation to Achieve Launch Excellence

AUTHOR: B.Turakhia

Create the plan. Execute the plan. Sounds easy, doesn’t it? Yet, if you’ve launched a product in healthcare, you know the reality. Even with a…

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