CMK SELECT
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Planning for Launch Success

AUTHOR: CMK SELECT

There are many ways to measure how successful a product launch really is. With over 60 launches under our belt in the pharmaceutical industry, at…

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Five Common Barriers to Optimal Launch Trajectory (Part 2 of 2)

AUTHOR: CMK SELECT

Fifty percent of new drug launches do not achieve peak sales, with half of them missing their targeted goals by 50% or more.1 How can…

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Five Common Barriers to Optimal Launch Trajectory (Part 1)

AUTHOR: CMK SELECT

New Drug Launch, Day 1… The most anticipated and pivotal day for a pharmaceutical company. It takes an average of 14 years and $2.6 billion…

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Five Best Practices for Maintaining Sunshine Act Compliance

AUTHOR: CMK SELECT

How drug companies can avoid penalties, revenue loss, resource drain, reputation issues, and relationship challenges With the passing of the Physician Payments Sunshine Act, the…

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Understanding the Healthcare Transaction Model – Part 2

AUTHOR: CMK SELECT

PART II As a healthcare marketer, it is important to understand the health transaction model. We recently talked about how good information is necessary as…

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Understanding the Healthcare Transaction Model – Part 1

AUTHOR: CMK SELECT

All healthcare transactions begin with the consumer. By transaction, I mean the literal interpretation of the word – taking an action across a set of…

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