Phone: Resource Center
Successfully Transitioning From Field Force to Digital Marketing
AUTHOR: CMK SELECT
The Challenge A brand team had to develop a marketing plan leading up to a product’s loss of exclusivity. Most of the brand team and…CONTINUE READING
Efficiently Executing Safety Label Updates
AUTHOR: CMK SELECT
The Challenge A well-known pharmaceutical drug with six indications, received multiple safety label updates within one year. The changes to the label impacted the Important…CONTINUE READING
DRUG SAFETY-RELATED LABELING CHANGES (SrLC) – PART II
AUTHOR: CMK SELECT
BENEFITS OF CENTRALIZING THE LABEL UPDATE PROCESS ACROSS AN ORGANIZATION Pharmaceutical marketing departments that centralize and standardize their approach to required label/Important Safety Information (ISI)…CONTINUE READING
DRUG SAFETY-RELATED LABELING CHANGES (SrLC) – PART I
AUTHOR: CMK SELECT
EFFICENTLY MANAGING REVISIONS TO MARKETING MATERIALS At any time during the active marketing of a pharmaceutical product, there is a high probability of having to…CONTINUE READING
CMK Select Supports Pharmaceutical Leader in Delivering Next-gen Data & Digital Strategy by Driving Successful Change Management
AUTHOR: CMK SELECT
The Challenge When the U.S. Oncology team of a global pharmaceutical company were ready to execute on the vision of industry-leading engagement, they looked to…CONTINUE READING
CMK Select Works With Life Sciences Data Analytics Team to Explore Key Project Management Knowledge Areas
AUTHOR: CMK SELECT
The Challenge A Client’s Life Sciences data analytics team was seeking to gain foundational knowledge of project management. The team’s existing work environment centered around…CONTINUE READING
CMK Brings Order to Pharma Company’s Struggling Multi-Product, Multi-Release Launch
AUTHOR: CMK SELECT
The Challenge A privately owned, rapidly growing pharmaceutical company was charged with rolling out 22 releases for a multi-product launch in one year’s time. In…CONTINUE READING
CMK Helps Global Pharmaceutical Leader Streamline Processes and Protocols to Meet Government Requirements and Deliver Ongoing Operational Efficiencies
AUTHOR: CMK SELECT
The Challenge The U.S. cardiovascular team of a global pharmaceutical company needed help responding to a new Corporate Integrity Agreement for two launch products. Resource-constrained…CONTINUE READING
Pharma Giant Sees Six-Fold Boost in Awareness of New Myeloid Disease Treatment With CMK Select
AUTHOR: CMK SELECT
The Challenge Within hematology, Higher Risk-Myelodysplastic Syndrome (HR-MDS) and Acute Myeloid Leukemia (AML) are diseases with a highly unmet treatment need. In response, an NJ-based…CONTINUE READING
CMK Helps Pharmaceutical Leader Streamline and Integrate Processes and Procedures for Study Teams Following Merger
AUTHOR: CMK SELECT
The Challenge When two large pharmaceutical companies merged, the study teams struggled with a lack of clarity over which operating models to follow for their…CONTINUE READING
