Phone: Resource Center
Implementing the Plan for Launch Excellence
AUTHOR: B.Turakhia
You’re approved! The months of preparation are in the past. It’s time to launch. By now, you’ve accomplished so much: You’ve built a rock-solid strategic…CONTINUE READING
Building on a Solid Foundation to Achieve Launch Excellence
AUTHOR: B.Turakhia
Create the plan. Execute the plan. Sounds easy, doesn’t it? Yet, if you’ve launched a product in healthcare, you know the reality. Even with a…CONTINUE READING
Achieving Launch Excellence: Creating a Foundation Success
AUTHOR: CMK SELECT
It’s time. Your product launch is coming. Are you prepared to go face-to-face with the marketplace? Our webinar, Achieving Launch Excellence: Creating a Foundation for Success,…CONTINUE READING
Alignment Creates the Foundation for Launch Excellence
AUTHOR: B.Turakhia
When you’re launching a product into a competitive market, you plan on nothing less than great success. You know that making a major impact at…CONTINUE READING
Operations Management
AUTHOR: CMK SELECT
The Challenge A reputable pharmaceutical company was experiencing a period of high employee turnover in one of its central departments and did not have a…CONTINUE READING
The Rising Value of Medical Affairs – Engagement with External Stakeholders (KOLs, TLs, EEs)
AUTHOR: N. Borinshteyn
The ever-evolving relationship between the pharmaceutical industry and its key opinion leaders (KOLs) has been a hot topic for a while, and there are several…CONTINUE READING
Launch Excellence: Is It Achievable?
AUTHOR: CMK SELECT
The numbers are dramatic: 50% of pharma launches fail to meet forecasts, with 25% widely missing the mark. If you’re in a pre-launch phase, with…CONTINUE READING
Do Brands Have Value After Exclusivity?
AUTHOR: I. Deza
When a successful product is about to lose its exclusivity, and is facing incursions by generics or biosimilars, a pharmaceutical manufacturer sometimes decides to walk…CONTINUE READING
Medical Events Compliance
AUTHOR: CMK SELECT
A major pharmaceutical company was in need of a review and approval process to help streamline the planning and execution of its external medical events.…CONTINUE READING
Co-Promotion Optimization
AUTHOR: CMK SELECT
A notable pharmaceutical company had agreed to co-promote a drug and, in turn, was obligated to provide a list of contractual deliverables to the partner…CONTINUE READING