CMK SELECT
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Implementing the Plan for Launch Excellence

AUTHOR: B.Turakhia

You’re approved! The months of preparation are in the past. It’s time to launch. By now, you’ve accomplished so much: You’ve built a rock-solid strategic…

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Building on a Solid Foundation to Achieve Launch Excellence

AUTHOR: B.Turakhia

Create the plan. Execute the plan. Sounds easy, doesn’t it? Yet, if you’ve launched a product in healthcare, you know the reality. Even with a…

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Achieving Launch Excellence: Creating a Foundation Success

AUTHOR: CMK SELECT

It’s time. Your product launch is coming. Are you prepared to go face-to-face with the marketplace? Our webinar, Achieving Launch Excellence: Creating a Foundation for Success,…

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Alignment Creates the Foundation for Launch Excellence

AUTHOR: B.Turakhia

When you’re launching a product into a competitive market, you plan on nothing less than great success. You know that making a major impact at…

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Operations Management  

AUTHOR: CMK SELECT

The Challenge A reputable pharmaceutical company was experiencing a period of high employee turnover in one of its central departments and did not have a…

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The Rising Value of Medical Affairs – Engagement with External Stakeholders (KOLs, TLs, EEs)

AUTHOR: N. Borinshteyn

The ever-evolving relationship between the pharmaceutical industry and its key opinion leaders (KOLs) has been a hot topic for a while, and there are several…

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Launch Excellence: Is It Achievable?

AUTHOR: CMK SELECT

The numbers are dramatic: 50% of pharma launches fail to meet forecasts, with 25% widely missing the mark. If you’re in a pre-launch phase, with…

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Do Brands Have Value After Exclusivity?

AUTHOR: I. Deza

When a successful product is about to lose its exclusivity, and is facing incursions by generics or biosimilars, a pharmaceutical manufacturer sometimes decides to walk…

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Medical Events Compliance

AUTHOR: CMK SELECT

A major pharmaceutical company was in need of a review and approval process to help streamline the planning and execution of its external medical events.…

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Co-Promotion Optimization

AUTHOR: CMK SELECT

A notable pharmaceutical company had agreed to co-promote a drug and, in turn, was obligated to provide a list of contractual deliverables to the partner…

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