Phone: Resource Center
Co-Promotion Optimization
AUTHOR: CMK SELECT
A notable pharmaceutical company had agreed to co-promote a drug and, in turn, was obligated to provide a list of contractual deliverables to the partner…CONTINUE READING
Value Pricing in the Life Sciences Industry
AUTHOR: CMK SELECT
Value pricing is taking the life sciences industry by storm, providing an opportunity to create goodwill with customers and positive brand recognition. More and more…CONTINUE READING
Ensuring Launch Success with KPIs
AUTHOR: D. Yerranguntla
KPIs, or key performance indicators, are critical to the success of a pharmaceutical product launch. By their very definition, KPIs are measurable values that demonstrate…CONTINUE READING
Product Launch Optimization
AUTHOR: CMK SELECT
When the FDA announced its new Breakthrough Therapy Designation in 2012, it meant that the pharma industry would be able to move new life-saving drugs…CONTINUE READING
CMK Select Recognized as an NJBIZ Fast 50 Award Winner
AUTHOR: CMK SELECT
CMK Select is honored to be recognized for our dynamic growth this year by NJBIZ, New Jersey’s leading business journal publication, as an NJBIZ Fast…CONTINUE READING
Understanding the Healthcare Transaction Model – Part 1
AUTHOR: CMK SELECT
All healthcare transactions begin with the consumer. By transaction, I mean the literal interpretation of the word – taking an action across a set of…CONTINUE READING
Five Common Barriers to Optimal Launch Trajectory (Part 2 of 2)
AUTHOR: B.Turakhia
Fifty percent of new drug launches do not achieve peak sales, with half of them missing their targeted goals by 50% or more.1 How can…CONTINUE READING
The Continuously Increasing Value of Medical Affairs in Product Launches – Part II
AUTHOR: N. Borinshteyn
As we’ve already begun to look into in Part I of this two-part blog, Medical Affairs teams play a critical role in bringing new treatment…CONTINUE READING
Understanding the Healthcare Transaction Model – Part 2
AUTHOR: CMK SELECT
PART II As a healthcare marketer, it is important to understand the health transaction model. We recently talked about how good information is necessary as…CONTINUE READING
Launch Excellence: Is It Achievable?
AUTHOR: CMK SELECT
The numbers are dramatic: 50% of pharma launches fail to meet forecasts, with 25% widely missing the mark. If you’re in a pre-launch phase, with…CONTINUE READING
Planning for Launch Success
AUTHOR: CMK SELECT
There are many ways to measure how successful a product launch really is. With over 60 launches under our belt in the pharmaceutical industry, at…CONTINUE READING