CMK SELECT
43 Route 46 East, Suite 705 Pine Brook, NJ 07058 USA
Rachel Phone: (973) 244-6060

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New Product Planning

The Value of an Integrated Launch Plan

AUTHOR: CMK SELECT

There is only one opportunity to successfully launch a pharmaceutical brand. Brand leaders must navigate pitfalls and obstacles by planning, coordinating, and executing a comprehensive…

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Value Pricing in the Life Sciences Industry

AUTHOR: CMK SELECT

Value pricing is an opportunity to create goodwill with customers and positive brand recognition. More companies are producing creative ways of implementing value pricing strategies;…

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Planning for Launch Success

AUTHOR: CMK SELECT

Successfully launching a product requires more than just a good idea—it demands meticulous planning, execution, and ongoing evaluation. At CMK Select, with over 60 pharmaceutical…

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Five Common Barriers to Optimal Launch Trajectory (Part 2 of 2)

AUTHOR: CMK SELECT

A high percentage of new-drug launches do not achieve peak sales, with half of them missing their targeted goals. How can you avoid your new…

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Five Common Barriers to Optimal Launch Trajectory (Part 1)

AUTHOR: CMK SELECT

New Drug Launch, Day 1… It’s the most anticipated and pivotal day for a pharmaceutical company. It takes over 10 years and billions of investment…

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Understanding the Healthcare Transaction Model – (Part 2)

AUTHOR: CMK SELECT

As a healthcare marketer, you have a responsibility to intricately understand the health transaction model. We recently talked about how useful information is necessary for…

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Understanding the Healthcare Transaction Model – (Part 1)

AUTHOR: CMK SELECT

All healthcare transactions begin with the consumer. As healthcare marketers, we must understand how these transactions take place and what we can do to enhance…

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