CMK SELECT
43 Route 46 East, Suite 705 Pine Brook, NJ 07058 USA
Rachel Phone: (973) 244-6060

FORGOT YOUR DETAILS?

+ Filters

Select one or more of the filter options below

CLOSE

New Product Planning

The Value of an Integrated Launch Plan

AUTHOR: J. Spitznagel

There is only one opportunity to successfully launch a pharmaceutical brand. Brand leaders must navigate pitfalls and obstacles by planning, coordinating, and executing a comprehensive…

CONTINUE READING

Value Pricing in the Life Sciences Industry

AUTHOR: J. Spitznagel

Value pricing is taking the life sciences industry by storm, providing an opportunity to create goodwill with customers and positive brand recognition. More and more…

CONTINUE READING

Planning for Launch Success

AUTHOR: CMK SELECT

There are many ways to measure how successful a product launch really is. With over 60 launches under our belt in the pharmaceutical industry, at…

CONTINUE READING

Five Common Barriers to Optimal Launch Trajectory (Part 2 of 2)

AUTHOR: B.Turakhia

Fifty percent of new drug launches do not achieve peak sales, with half of them missing their targeted goals by 50% or more.1 How can…

CONTINUE READING

Five Common Barriers to Optimal Launch Trajectory (Part 1)

AUTHOR: B.Turakhia

New Drug Launch, Day 1… The most anticipated and pivotal day for a pharmaceutical company. It takes an average of 14 years and $2.6 billion…

CONTINUE READING

Understanding the Healthcare Transaction Model – Part 2

AUTHOR: J. Spitznagel

PART II As a healthcare marketer, it is important to understand the health transaction model. We recently talked about how good information is necessary as…

CONTINUE READING

Understanding the Healthcare Transaction Model – Part 1

AUTHOR: J. Spitznagel

All healthcare transactions begin with the consumer. By transaction, I mean the literal interpretation of the word – taking an action across a set of…

CONTINUE READING

LIKE OUR PAGE

FOLLOW US

GET LINKED IN

TOP