Medical Launch Readiness
Co-Promotion Optimization
AUTHOR: CMK SELECT
A notable pharmaceutical company had agreed to co-promote a drug and, in turn, was obligated to provide a list of contractual deliverables to the partner…CONTINUE READING
Medical Events Compliance
AUTHOR: CMK SELECT
A major pharmaceutical company was in need of a review and approval process to help streamline the planning and execution of its external medical events.…CONTINUE READING
The Continuously Increasing Value of Medical Affairs in Product Launches – Part II
AUTHOR: CMK SELECT
As we’ve already begun to look into in Part I of this two-part blog, Medical Affairs teams play a critical role in bringing new treatment…CONTINUE READING
The Continuously Increasing Value of Medical Affairs in Product Launches – Part I
AUTHOR: CMK SELECT
Bringing each new pharmaceutical product to market is a complex and somewhat unique process led and executed by a cross-functional team who undertakes a number…CONTINUE READING
The Rising Value of Medical Affairs
AUTHOR: CMK SELECT
It’s not news that market pressures are driving the healthcare industry’s increasing medical orientation. Recognized trends that are leading this shift include: Growing prevalence of…CONTINUE READING