Phone: Launch Excellence
Implementing the Plan for Launch Excellence
AUTHOR: CMK SELECT
You’re approved! The months of preparation are in the past. It’s time to launch. By now, you’ve accomplished so much: You’ve built a rock-solid strategic…CONTINUE READING
Building on a Solid Foundation to Achieve Launch Excellence
AUTHOR: CMK SELECT
Create the plan. Execute the plan. Sounds easy, doesn’t it? Yet, if you’ve launched a product in healthcare, you know the reality. Even with a…CONTINUE READING
Alignment Creates the Foundation for Launch Excellence
AUTHOR: CMK SELECT
When you’re launching a product into a competitive market, you plan on nothing less than great success. You know that making a major impact at…CONTINUE READING
Launch Excellence: Is It Achievable?
AUTHOR: CMK SELECT
The numbers are dramatic: 50% of pharma launches fail to meet forecasts, with 25% widely missing the mark. If you’re in a pre-launch phase, with…CONTINUE READING
Product Launch Optimization
AUTHOR: CMK SELECT
When the FDA announced its new Breakthrough Therapy Designation in 2012, it meant that the pharma industry would be able to move new life-saving drugs…CONTINUE READING
Project Transition
AUTHOR: CMK SELECT
A major pharmaceutical company hired CMK Select to manage all of its therapeutic compounds in early development – from proof of concept to regulatory submission.…CONTINUE READING
Agency On-Boarding
AUTHOR: H. Kraft
A major pharmaceutical company hired CMK Select to manage all of its therapeutic compounds in early development, from proof of concept to regulatory submission. Upon…CONTINUE READING
The Value of an Integrated Launch Plan
AUTHOR: CMK SELECT
There is only one opportunity to successfully launch a pharmaceutical brand. Brand leaders must navigate pitfalls and obstacles by planning, coordinating, and executing a comprehensive…CONTINUE READING
Ensuring Launch Success with KPIs
AUTHOR: CMK SELECT
KPIs, or key performance indicators, are critical to the success of a pharmaceutical product launch. By their very definition, KPIs are measurable values that demonstrate…CONTINUE READING
Value Pricing in the Life Sciences Industry
AUTHOR: CMK SELECT
Value pricing is taking the life sciences industry by storm, providing an opportunity to create goodwill with customers and positive brand recognition. More and…CONTINUE READING
