CMK SELECT
43 Route 46 East, Suite 705 Pine Brook, NJ 07058 USA
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Launch Excellence

Ensuring Launch Success with KPIs

AUTHOR: D. Yerranguntla

KPIs, or key performance indicators, are critical to the success of a pharmaceutical product launch. By their very definition, KPIs are measurable values that demonstrate…

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Value Pricing in the Life Sciences Industry

AUTHOR: CMK SELECT

Value pricing is taking the life sciences industry by storm, providing an opportunity to create goodwill with customers and positive brand recognition. More and more…

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Understanding the Healthcare Transaction Model – Part 2

AUTHOR: CMK SELECT

PART II As a healthcare marketer, it is important to understand the health transaction model. We recently talked about how good information is necessary as…

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Alignment Creates the Foundation for Launch Excellence

AUTHOR: B.Turakhia

When you’re launching a product into a competitive market, you plan on nothing less than great success. You know that making a major impact at…

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Understanding the Healthcare Transaction Model – Part 1

AUTHOR: CMK SELECT

All healthcare transactions begin with the consumer. By transaction, I mean the literal interpretation of the word – taking an action across a set of…

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Implementing the Plan for Launch Excellence

AUTHOR: B.Turakhia

You’re approved! The months of preparation are in the past. It’s time to launch. By now, you’ve accomplished so much: You’ve built a rock-solid strategic…

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Planning for Launch Success

AUTHOR: CMK SELECT

There are many ways to measure how successful a product launch really is. With over 60 launches under our belt in the pharmaceutical industry, at…

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Five Common Barriers to Optimal Launch Trajectory (Part 1)

AUTHOR: B.Turakhia

New Drug Launch, Day 1… The most anticipated and pivotal day for a pharmaceutical company. It takes an average of 14 years and $2.6 billion…

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Five Common Barriers to Optimal Launch Trajectory (Part 2 of 2)

AUTHOR: B.Turakhia

Fifty percent of new drug launches do not achieve peak sales, with half of them missing their targeted goals by 50% or more.1 How can…

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Building on a Solid Foundation to Achieve Launch Excellence

AUTHOR: B.Turakhia

Create the plan. Execute the plan. Sounds easy, doesn’t it? Yet, if you’ve launched a product in healthcare, you know the reality. Even with a…

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