CMK SELECT
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Commercial

CMK Brings Order to Pharma Company’s Struggling Multi-Product, Multi-Release Launch

AUTHOR: CMK SELECT

The Challenge A privately owned, rapidly growing pharmaceutical company was charged with rolling out 22 releases for a multi-product launch in one year’s time. In…

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Pharma Giant Sees Six-Fold Boost in Awareness of New Myeloid Disease Treatment With CMK Select

AUTHOR: CMK SELECT

The Challenge Within hematology, Higher Risk-Myelodysplastic Syndrome (HR-MDS) and Acute Myeloid Leukemia (AML) are diseases with a highly unmet treatment need. In response, an NJ-based…

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Traffic Lights Don’t Work

AUTHOR: CMK SELECT

Effective performance metrics depend on a healthy culture and communication “No one will ever use red” is always the first comment at the start of…

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Implementing the Plan for Launch Excellence

AUTHOR: CMK SELECT

You’re approved! The months of preparation are in the past. It’s time to launch. By now, you’ve accomplished so much: You’ve built a rock-solid strategic…

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Building on a Solid Foundation to Achieve Launch Excellence

AUTHOR: CMK SELECT

Create the plan. Execute the plan. Sounds easy, doesn’t it? Yet, if you’ve launched a product in healthcare, you know the reality. Even with a…

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Alignment Creates the Foundation for Launch Excellence

AUTHOR: CMK SELECT

When you’re launching a product into a competitive market, you plan on nothing less than great success. You know that making a major impact at…

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Operations Management  

AUTHOR: CMK SELECT

The Challenge A reputable pharmaceutical company was experiencing a period of high employee turnover in one of its central departments and did not have a…

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Launch Excellence: Is It Achievable?

AUTHOR: CMK SELECT

The numbers are dramatic: 50% of pharma launches fail to meet forecasts, with 25% widely missing the mark. If you’re in a pre-launch phase, with…

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Do Brands Have Value After Exclusivity?

AUTHOR: CMK SELECT

When a successful product is about to lose its exclusivity, and is facing incursions by generics or biosimilars, a pharmaceutical manufacturer sometimes decides to walk…

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Product Launch Optimization

AUTHOR: CMK SELECT

When the FDA announced its new Breakthrough Therapy Designation in 2012, it meant that the pharma industry would be able to move new life-saving drugs…

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