CMK SELECT
43 Route 46 East, Suite 705 Pine Brook, NJ 07058 USA
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Launch Excellence: Is It Achievable?

AUTHOR: CMK SELECT

The numbers are dramatic: 50% of pharma launches fail to meet forecasts, with 25% widely missing the mark. If you’re in a pre-launch phase, with…

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Do Brands Have Value After Exclusivity?

AUTHOR: I. Deza

When a successful product is about to lose its exclusivity, and is facing incursions by generics or biosimilars, a pharmaceutical manufacturer sometimes decides to walk…

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Product Launch Optimization

AUTHOR: CMK SELECT

When the FDA announced its new Breakthrough Therapy Designation in 2012, it meant that the pharma industry would be able to move new life-saving drugs…

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Project Transition

AUTHOR: CMK SELECT

A major pharmaceutical company hired CMK Select to manage all of its therapeutic compounds in early development – from proof of concept to regulatory submission.…

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Agency On-Boarding

AUTHOR: H. Kraft

A major pharmaceutical company hired CMK Select to manage all of its therapeutic compounds in early development, from proof of concept to regulatory submission. Upon…

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Brand Management

AUTHOR: C. Gordon

A leading pharmaceutical corporation needed a defined system for selecting the right healthcare physicians (HCPs) for each requested speaking engagement, while also ensuring that those…

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The Value of an Integrated Launch Plan

AUTHOR: J. Spitznagel

There is only one opportunity to successfully launch a pharmaceutical brand. Brand leaders must navigate pitfalls and obstacles by planning, coordinating, and executing a comprehensive…

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Ensuring Launch Success with KPIs

AUTHOR: D. Yerranguntla

KPIs, or key performance indicators, are critical to the success of a pharmaceutical product launch. By their very definition, KPIs are measurable values that demonstrate…

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Value Pricing in the Life Sciences Industry

AUTHOR: J. Spitznagel

Value pricing is taking the life sciences industry by storm, providing an opportunity to create goodwill with customers and positive brand recognition. More and more…

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Planning for Launch Success

AUTHOR: CMK SELECT

There are many ways to measure how successful a product launch really is. With over 60 launches under our belt in the pharmaceutical industry, at…

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