Phone: Commercial
DRUG SAFETY-RELATED LABELING CHANGES (SrLC) – PART II
AUTHOR: CMK SELECT
BENEFITS OF CENTRALIZING THE LABEL UPDATE PROCESS ACROSS AN ORGANIZATION Pharmaceutical marketing departments that centralize and standardize their approach to required label/Important Safety Information (ISI)…CONTINUE READING
DRUG SAFETY-RELATED LABELING CHANGES (SrLC) – PART I
AUTHOR: CMK SELECT
EFFICENTLY MANAGING REVISIONS TO MARKETING MATERIALS At any time during the active marketing of a pharmaceutical product, there is a high probability of having to…CONTINUE READING
CMK Brings Order to Pharma Company’s Struggling Multi-Product, Multi-Release Launch
AUTHOR: CMK SELECT
The Challenge A privately owned, rapidly growing pharmaceutical company was charged with rolling out 22 releases for a multi-product launch in one year’s time. In…CONTINUE READING
Pharma Giant Sees Six-Fold Boost in Awareness of New Myeloid Disease Treatment With CMK Select
AUTHOR: CMK SELECT
The Challenge Within hematology, Higher Risk-Myelodysplastic Syndrome (HR-MDS) and Acute Myeloid Leukemia (AML) are diseases with a highly unmet treatment need. In response, an NJ-based…CONTINUE READING
Traffic Lights Don’t Work
AUTHOR: CMK SELECT
Effective performance metrics depend on a healthy culture and communication “No one will ever use red” is always the first comment at the start of…CONTINUE READING
Implementing the Plan for Launch Excellence
AUTHOR: CMK SELECT
You’re approved! The months of preparation are in the past. It’s time to launch. By now, you’ve accomplished so much: You’ve built a rock-solid strategic…CONTINUE READING
Building on a Solid Foundation to Achieve Launch Excellence
AUTHOR: CMK SELECT
Create the plan. Execute the plan. Sounds easy, doesn’t it? Yet, if you’ve launched a product in healthcare, you know the reality. Even with a…CONTINUE READING
Alignment Creates the Foundation for Launch Excellence
AUTHOR: CMK SELECT
When you’re launching a product into a competitive market, you plan on nothing less than great success. You know that making a major impact at…CONTINUE READING
Operations Management
AUTHOR: CMK SELECT
The Challenge A reputable pharmaceutical company was experiencing a period of high employee turnover in one of its central departments and did not have a…CONTINUE READING
Launch Excellence: Is It Achievable?
AUTHOR: CMK SELECT
The numbers are dramatic: 50% of pharma launches fail to meet forecasts, with 25% widely missing the mark. If you’re in a pre-launch phase, with…CONTINUE READING
