CMK SELECT
43 Route 46 East, Suite 705 Pine Brook, NJ 07058 USA
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Brand Management

DRUG SAFETY-RELATED LABELING CHANGES (SrLC) – PART II

AUTHOR: CMK SELECT

BENEFITS OF CENTRALIZING THE LABEL UPDATE PROCESS ACROSS AN ORGANIZATION Pharmaceutical marketing departments that centralize and standardize their approach to required label/Important Safety Information (ISI)…

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DRUG SAFETY-RELATED LABELING CHANGES (SrLC) – PART I

AUTHOR: CMK SELECT

EFFICENTLY MANAGING REVISIONS TO MARKETING MATERIALS At any time during the active marketing of a pharmaceutical product, there is a high probability of having to…

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Project Transition

AUTHOR: CMK SELECT

A major pharmaceutical company hired CMK Select to manage all of its therapeutic compounds in early development – from proof of concept to regulatory submission.…

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Agency On-Boarding

AUTHOR: H. Kraft

A major pharmaceutical company hired CMK Select to manage all of its therapeutic compounds in early development, from proof of concept to regulatory submission. Upon…

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Brand Management

AUTHOR: C. Gordon

A leading pharmaceutical corporation needed a defined system for selecting the right healthcare physicians (HCPs) for each requested speaking engagement, while also ensuring that those…

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Ensuring Launch Success with KPIs

AUTHOR: CMK SELECT

KPIs, or key performance indicators, are critical to the success of a pharmaceutical product launch. By their very definition, KPIs are measurable values that demonstrate…

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Understanding the Healthcare Transaction Model – Part 2

AUTHOR: CMK SELECT

PART II As a healthcare marketer, it is important to understand the health transaction model. We recently talked about how good information is necessary as…

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Understanding the Healthcare Transaction Model – Part 1

AUTHOR: CMK SELECT

All healthcare transactions begin with the consumer. By transaction, I mean the literal interpretation of the word – taking an action across a set of…

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