Phone: Brand Management
Project Transition
AUTHOR: CMK SELECT
A major pharmaceutical company hired CMK Select to manage all of its therapeutic compounds in early development – from proof of concept to regulatory submission.…CONTINUE READING
Agency On-Boarding
AUTHOR: H. Kraft
A major pharmaceutical company hired CMK Select to manage all of its therapeutic compounds in early development, from proof of concept to regulatory submission. Upon…CONTINUE READING
Brand Management
AUTHOR: C. Gordon
A leading pharmaceutical corporation needed a defined system for selecting the right healthcare physicians (HCPs) for each requested speaking engagement, while also ensuring that those…CONTINUE READING
Ensuring Launch Success with KPIs
AUTHOR: D. Yerranguntla
KPIs, or key performance indicators, are critical to the success of a pharmaceutical product launch. By their very definition, KPIs are measurable values that demonstrate…CONTINUE READING
Understanding the Healthcare Transaction Model – Part 2
AUTHOR: J. Spitznagel
PART II As a healthcare marketer, it is important to understand the health transaction model. We recently talked about how good information is necessary as…CONTINUE READING
Understanding the Healthcare Transaction Model – Part 1
AUTHOR: J. Spitznagel
All healthcare transactions begin with the consumer. By transaction, I mean the literal interpretation of the word – taking an action across a set of…CONTINUE READING