CMK SELECT
43 Route 46 East, Suite 705 Pine Brook, NJ 07058 USA
Rachel Phone: (973) 244-6060

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The Value of an Integrated Launch Plan

AUTHOR: CMK SELECT

There is only one opportunity to successfully launch a pharmaceutical brand. Brand leaders must navigate pitfalls and obstacles by planning, coordinating, and executing a comprehensive plan that will set a trajectory toward brand success. We call this plan the Integrated…
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Ensuring Launch Success with KPIs

AUTHOR: CMK SELECT

KPIs, or key performance indicators, are critical to the success of a pharmaceutical product launch. By their very definition, KPIs are measurable values that demonstrate how effectively a company is achieving their business goals – in this case, a successful…
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Value Pricing in the Life Sciences Industry

AUTHOR: CMK SELECT

  Value pricing is taking the life sciences industry by storm, providing an opportunity to create goodwill with customers and positive brand recognition. More and more companies are coming up with creative ways of implementing value pricing strategies and the…
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CMK Select Recognized as an NJBIZ Fast 50 Award Winner

AUTHOR: CMK SELECT

CMK Select is honored to be recognized for our dynamic growth this year by NJBIZ, New Jersey’s leading business journal publication, as an NJBIZ Fast 50 Company.  This award is given to companies who progressively contribute to the success of…
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Planning for Launch Success

AUTHOR: CMK SELECT

There are many ways to measure how successful a product launch really is. With over 60 launches under our belt in the pharmaceutical industry, at CMK Select we looked at all the launches we managed to come up with a…
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Five Common Barriers to Optimal Launch Trajectory (Part 2 of 2)

AUTHOR: CMK SELECT

Fifty percent of new drug launches do not achieve peak sales, with half of them missing their targeted goals by 50% or more.1 How can you avoid your new drug’s launch from becoming part of this statistic? Read on. In…
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Five Common Barriers to Optimal Launch Trajectory (Part 1)

AUTHOR: CMK SELECT

New Drug Launch, Day 1… The most anticipated and pivotal day for a pharmaceutical company. It takes an average of 14 years and $2.6 billion dollars to bring a new drug to market; and once it receives the cherished FDA…
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Five Best Practices for Maintaining Sunshine Act Compliance

AUTHOR: CMK SELECT

How drug companies can avoid penalties, revenue loss, resource drain, reputation issues, and relationship challenges With the passing of the Physician Payments Sunshine Act, the importance of precise and timely expense report management by drug manufacturers ballooned, magnifying the challenges…
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Understanding the Healthcare Transaction Model – Part 2

AUTHOR: CMK SELECT

PART II As a healthcare marketer, it is important to understand the health transaction model. We recently talked about how good information is necessary as well as access to medications for healthcare providers. In this healthcare transaction model, the last…
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Understanding the Healthcare Transaction Model – Part 1

AUTHOR: CMK SELECT

All healthcare transactions begin with the consumer. By transaction, I mean the literal interpretation of the word – taking an action across a set of circumstances. As Healthcare Marketers, it is critical that we understand how these transactions take place…
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