CMK SELECT
43 Route 46 East, Suite 705 Pine Brook, NJ 07058 USA
Rachel Phone: (973) 244-6060

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Product Launch Optimization

AUTHOR: CMK SELECT

When the FDA announced its new Breakthrough Therapy Designation in 2012, it meant that the pharma industry would be able to move new life-saving drugs more efficiently through the approval process, allowing for the right drugs and therapies to reach…
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Project Transition

AUTHOR: CMK SELECT

A major pharmaceutical company hired CMK Select to manage all of its therapeutic compounds in early development – from proof of concept to regulatory submission. The CMK Select team soon identified a need for a new process for transitioning projects…
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Agency On-Boarding

AUTHOR: H. Kraft

A major pharmaceutical company hired CMK Select to manage all of its therapeutic compounds in early development, from proof of concept to regulatory submission. Upon realizing that the pharma company frequently hired multiple outside agencies to help produce major deliverables…
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Brand Management

AUTHOR: C. Gordon

A leading pharmaceutical corporation needed a defined system for selecting the right healthcare physicians (HCPs) for each requested speaking engagement, while also ensuring that those HCPs stayed within the limits established by the brand, as well as on budget and…
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The Value of an Integrated Launch Plan

AUTHOR: CMK SELECT

There is only one opportunity to successfully launch a pharmaceutical brand. Brand leaders must navigate pitfalls and obstacles by planning, coordinating, and executing a comprehensive plan that will set a trajectory toward brand success. We call this plan the Integrated…
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Ensuring Launch Success with KPIs

AUTHOR: CMK SELECT

KPIs, or key performance indicators, are critical to the success of a pharmaceutical product launch. By their very definition, KPIs are measurable values that demonstrate how effectively a company is achieving their business goals – in this case, a successful…
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Value Pricing in the Life Sciences Industry

AUTHOR: CMK SELECT

  Value pricing is taking the life sciences industry by storm, providing an opportunity to create goodwill with customers and positive brand recognition. More and more companies are coming up with creative ways of implementing value pricing strategies and the…
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CMK Select Recognized as an NJBIZ Fast 50 Award Winner

AUTHOR: CMK SELECT

CMK Select is honored to be recognized for our dynamic growth this year by NJBIZ, New Jersey’s leading business journal publication, as an NJBIZ Fast 50 Company.  This award is given to companies who progressively contribute to the success of…
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Planning for Launch Success

AUTHOR: CMK SELECT

There are many ways to measure how successful a product launch really is. With over 60 launches under our belt in the pharmaceutical industry, at CMK Select we looked at all the launches we managed to come up with a…
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Five Common Barriers to Optimal Launch Trajectory (Part 2 of 2)

AUTHOR: CMK SELECT

Fifty percent of new drug launches do not achieve peak sales, with half of them missing their targeted goals by 50% or more.1 How can you avoid your new drug’s launch from becoming part of this statistic? Read on. In…
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Five Common Barriers to Optimal Launch Trajectory (Part 1)

AUTHOR: CMK SELECT

New Drug Launch, Day 1… The most anticipated and pivotal day for a pharmaceutical company. It takes an average of 14 years and $2.6 billion dollars to bring a new drug to market; and once it receives the cherished FDA…
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Five Best Practices for Maintaining Sunshine Act Compliance

AUTHOR: CMK SELECT

How drug companies can avoid penalties, revenue loss, resource drain, reputation issues, and relationship challenges With the passing of the Physician Payments Sunshine Act, the importance of precise and timely expense report management by drug manufacturers ballooned, magnifying the challenges…
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