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Co-Promotion Optimization

AUTHOR: CMK SELECT

A notable pharmaceutical company had agreed to co-promote a drug and, in turn, was obligated to provide a list of contractual deliverables to the partner company. Because both teams were fairly new to co-promotion, there were many questions about how…
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The Continuously Increasing Value of Medical Affairs in Product Launches – Part II

AUTHOR: CMK SELECT

As we’ve already begun to look into in Part I of this two-part blog, Medical Affairs teams play a critical role in bringing new treatment options to market in the current pharma industry environment. In the first part, we focused…
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The Continuously Increasing Value of Medical Affairs in Product Launches – Part I

AUTHOR: CMK SELECT

Bringing each new pharmaceutical product to market is a complex and somewhat unique process led and executed by a cross-functional team who undertakes a number of activities to ensure the success of the product launch. In the current pharma industry…
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The Rising Value of Medical Affairs

AUTHOR: CMK SELECT

It’s not news that market pressures are driving the healthcare industry’s increasing medical orientation. Recognized trends that are leading this shift include: Growing prevalence of chronic diseases and novel treatments for them lead to more complex questions New types of…
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Risk and Consequences Log

AUTHOR: CMK SELECT

As we have observed with the COVID-19 pandemic, a lack of preparation may cause serious consequences for your organization. We have created a Risk and Consequences Log to help you identify and mitigate the threats that can severely and negatively…
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Risk Management and Disaster Recovery in the Age of COVID-19

AUTHOR: CMK SELECT

While we self-quarantine, practice social distancing and adjust to the new world order wrought by the COVID-19 virus, we can take away multiple business lessons from this pandemic. Today, the topic is risk management. The practice of risk management has…
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The Benefits of Benefits Realization Programs

AUTHOR: CMK SELECT

In a perfect world… Every company would have unlimited budgets to fund every project that its managers envision as strategic relative to the company’s success. Every project funded would see all of its intended outcomes achieved and promised benefits realized.…
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Don’t Hit “Send,” Say “Hello” Instead

AUTHOR: CMK SELECT

The Value of an Open-Door Policy, a Phone Call and a Handshake Put down the smartphone. Step away from the email. Take a break from the emojis. Give your indoor voice some exercise and say something…out loud. When it comes…
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Build Trust by Being Transparent with Employees

AUTHOR: CMK SELECT

The success of a business depends in large part on the quality of its leaders. A strong leader has the power to motivate, energize and drive results. They know how to get the best out of their team and build…
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Traffic Lights Don’t Work

AUTHOR: CMK SELECT

Effective performance metrics depend on a healthy culture and communication “No one will ever use red” is always the first comment at the start of every product launch kickoff when discussing how the team will report performance status. Followed immediately…
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Commercial IT Application Rationalization as a Result of Pharma M&A

AUTHOR: CMK SELECT

A biotechnology company was preparing for a merger and had no formal M&A processes in place for IT specifically. Most of its existing company-wide standard operating procedures and templates were hard to locate, many out of date, and…
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IT Resiliency

AUTHOR: CMK SELECT

A Top 10 global pharmaceutical company had been hacked as the unintended target of a malware attack that left their global network of business and lab devices unconfigured and inaccessible. Every department  was affected, and all commercial, financial…
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