Developing and Executing a Medical Strategy by CMK SELECT CMK SELECT CMK SELECT
CMK SELECT CMK SELECT CMK SELECT
The Challenge A small biopharmaceutical company is building a Medical Affairs organization and sought to understand the medical landscape and unmet medical need to create medical strategy and build an integrated medical and brand plan for a lead compound. The Solution Utilizing experts within medical strategy, field medical deployment, and scientific communications, CMK was able
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Developing and Executing a Medical Strategy

by CMK SELECT / /

The Challenge

A small biopharmaceutical company is building a Medical Affairs organization and sought to understand the medical landscape and unmet medical need to create medical strategy and build an integrated medical and brand plan for a lead compound.

The Solution

Utilizing experts within medical strategy, field medical deployment, and scientific communications, CMK was able to gain insight to unmet medical needs that need to be integrated into the medical strategy plan.

The Results

With these insights, CMK designed an overall medical strategy that was aligned with the Medical Affairs team objectives and could be easily integrated into the commercial brand plan for the compound.

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CMK SELECT

Developing and Executing a Medical Strategy

AUTHOR: CMK SELECT

A small biopharmaceutical company is building a Medical Affairs organization and sought to understand the medical landscape and unmet medical need to create medical strategy and build an integrated medical and brand plan for a lead compound. The…
CONTINUE READING

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