The Rising Value of Medical Affairs – Engagement with External Stakeholders (KOLs, TLs, EEs)
The ever-evolving relationship between the pharmaceutical industry and its key opinion leaders (KOLs) has been a hot topic for a while, and there are several reasons for that: Recent innovative… CONTINUE READING
Author: CMK SELECT
Launch Excellence: Is It Achievable?
The numbers are dramatic: 50% of pharma launches fail to meet forecasts, with 25% widely missing the mark. If you’re in a pre-launch phase, with the odds stacked against launch… CONTINUE READING