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... KNOWLEDGE & INSIGHTS

Author: N. Borinshteyn

The Rising Value of Medical Affairs – Engagement with External Stakeholders (KOLs, TLs, EEs)

The ever-evolving relationship between the pharmaceutical industry and its key opinion leaders (KOLs) has been a hot topic for a while, and there are several reasons for that: Recent innovative…
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meeting between business man and business woman
Author: CMK SELECT

Launch Excellence: Is It Achievable?

The numbers are dramatic: 50% of pharma launches fail to meet forecasts, with 25% widely missing the mark. If you’re in a pre-launch phase, with the odds stacked against launch…
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business meeting using computers and charts

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