CMK SELECT
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CMK SELECT

The Value of an Integrated Launch Plan

AUTHOR: CMK SELECT

There is only one opportunity to successfully launch a pharmaceutical brand. Brand leaders must navigate pitfalls and obstacles by planning, coordinating, and executing a comprehensive plan that will set a trajectory toward brand success. We call this plan the Integrated…
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CMK SELECT

Value Pricing in the Life Sciences Industry

AUTHOR: CMK SELECT

Value pricing is an opportunity to create goodwill with customers and positive brand recognition. More companies are producing creative ways of implementing value pricing strategies; the reality is, sooner or later, strategic and commercialization teams industry-wide will need to understand…
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