Losing exclusivity means making hard choices. Should you sacrifice your brand’s equity and shift your efforts elsewhere? Can you find a viable strategy to extend the lifecycle?

Clients rely on us to help guide this vital decision. We have the experts who can evaluate the generic, biosimilar, or new entrant competition and assess your product’s challenges and opportunities. We’ll survey the various operational and marketing options and generate a range of potential scenarios. If you choose to continue competing, we’ll help you maintain and extend strong relationships with key audiences. We can help you:

• Develop and verify late lifecycle strategies to best maintain the brand
• Optimize messaging to maintain brand loyalty
• Enhance audience strategies and improve targeting
• Create effective customer relationship management programs
• Implement transitional efforts such as:
  • Connecting patients to a copay card or discount program
  • Formulating an OTC strategy
  • Conceiving and deploying multichannel messaging and tactics
  • Identifying opportunities for branded, authorized or licensed generics
• Recommend switching and transition strategies and tactics to maximize rapid uptake of new/replacement brands or products