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J. Spitznagel

The Value of an Integrated Launch Plan

AUTHOR: J. Spitznagel

There is only one opportunity to successfully launch a pharmaceutical brand. Brand leaders must navigate pitfalls and obstacles by planning, coordinating, and executing a comprehensive plan that will set a trajectory toward brand success. We call this plan the Integrated…
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J. Spitznagel

Value Pricing in the Life Sciences Industry

AUTHOR: J. Spitznagel

Value pricing is taking the life sciences industry by storm, providing an opportunity to create goodwill with customers and positive brand recognition. More and more companies are coming up with creative ways of implementing value pricing strategies and the reality…
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