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J. Spitznagel

Understanding the Healthcare Transaction Model – Part 2

AUTHOR: J. Spitznagel

PART II As a healthcare marketer, it is important to understand the health transaction model. We recently talked about how good information is necessary as well as access to medications for healthcare providers. In this healthcare transaction model, the last…
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J. Spitznagel

Understanding the Healthcare Transaction Model – Part 1

AUTHOR: J. Spitznagel

All healthcare transactions begin with the consumer. By transaction, I mean the literal interpretation of the word – taking an action across a set of circumstances. As Healthcare Marketers, it is critical that we understand how these transactions take place…
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