Support of an established Brand team where a new process was required to support a brand effort to manage top tier healthcare physician requests by the field force. Client company implemented limits on funding by each HCP. Brand team had a need to track speaker requests submitted by field force for regional and local peer to peer events.
An immediate evaluation of the process was completed resulting in a workflow recommendation that could be implemented quickly with minimal effort for the marketing team. The solution included process management recommendations, communication plans, reports with a dashboard view allowing brand time and effort reduction in management of this process.
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