Product Launch Optimization


Optimize the launch of an oncology drug in a 2nd line setting that was granted break-through therapy. 

Business Goals:

  • Establish drug as the standard of care in a 2nd line setting
  • Identify patients failing 1st line therapy and ensure quick tranisition to 2nd line therapy
  • Maximize positive patient experience


Value Being Delivered:

Through the management of launch, identified product would not be available for at least 8 weeks after approval. Organized and facilitated discussions with a specialized team to dive into the process and determine opportunities to streamline the drug supply process. 


  • Reduction of drug availability time by over 60%
  • Additional 5 weeks of revenue recognized
  • Avoided negative press of drug availability delays
  • Positioned the brand to optimize its product life cycle

Providing business consulting to the pharmaceutical, life sciences and healthcare industries  Learn more